Miyali develops and believes in products that stimulates the Development of the child and stimulates the communication between the child and the parent/care giver, contributes to the safety of the child or stimulates the authentic play of the child.

We believe that it is important that a child can play and develops her/his self. Toys and material should be supporting in this perspective not guiding. Products of Miyali will therefore always ask for action and interaction. They will be usable in different ways or serve as a base for different forms of play.

Part of he logo of Miyali is the Korean sign ‘Li’ which stands for child.